The problem with “The Late Capitalism of K-Pop”, and the K-pop industry

Elliot Sang
25 min readOct 29, 2021

The purpose of this article is to provide a critical response to a YouTube video essay entitled “The Late Capitalism of K-Pop” by the channel Jonas Čeika — CCK Philosophy (henceforth Čeika), formerly known as Cuck Philosophy. The video essay sets out to provide a leftist analysis of the notoriously exploitative Korean idol music industry, also known as the K-pop industry.

“The Late Capitalism of K-Pop”, four years since its publication, is still an extremely popular video essay with over 1 million views. It was recently watched on a livestream by popular leftist Twitch streamer HasanAbi, serving as a basis for his conversation about the exploitative nature of the K-pop industry; but even before this, the video essay has been widely posted and circulated on social media, often from non K-pop fans in arguments with K-pop fans.

In this article, I seek to critique “The Late Capitalism of K-pop” by pointing out its inaccuracies, as well as critically reading some of the information presented and the feelings it potentially engenders in those who support it uncritically. But before I do so, please know that this article is:

  1. Not a personal attack on the character of Čeika, HasanAbi…

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Elliot Sang

Elliot is a writer and recording artist from Queens, New York. He is of Dominican and Chinese descent. He runs the YouTube channel bby gang.